Veblen effect

Veblen effect

Abnormal market behavior where consumers purchase the higher-priced goods whereas similar low-priced (but not identical) substitutes are available. It is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption.

凡勃倫效應：商品價格定得越高越能暢銷。它是指消費者對一種商品需求的程度因其標價較高而不是較低而增加。它反映了人們進行揮霍性消費的心理願望。